BBVA keeps on making steps, but seems US centered M&A for a Iberia/LatAm oriented bank, curious to see how they plan to scale the acquisitions through the group.
The acquisition is another step by BBVA to lead digital banking amid the rapidly changing landscape of financial services, marked by new customer demands and the entrance of digital-only players. BBVA believes that design is fundamental to the success of the business, and is investing in it to make it a core competency. As more customers seek to access their bank through smartphones, computers and tablets, they will increasingly choose the bank that provides the best digital experience. Human-centered design is key to disruption in the financial services industry and BBVA is developing the best end-to-end user experience across all channels.