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Blockchain/bitcoin utilization makes an important, if inevitable pivot with companies like DAH using it to optimize securities trading. Masters' expertise aside, taking the helm as CEO she brings DAH unprecedented access to the biggest players in the financial services industry to enable it to scale quickly.
Former J.P. Morgan Chase & Co. executive Blythe Masters ... has agreed to become the chief executive of Digital Asset Holdings LLC, the company said late Tuesday.... [ ... ] The company, which will formally launch Wednesday, intends to build a software platform for sophisticated financial institutions to settle trades made on third-party sites in digital currencies and in digitized versions of more traditional financial assets. [ ... ] It would apply the decentralized, peer-to-peer exchange system and the “immutable” digital-ledger technology that powers bitcoin to shake up the old, centralized financial model, with its “dated infrastructure,” multiple intermediaries and settlement delays, risks and costs, she said. But it would also retain the audit trails, credit limits and other checks and balances that help secure that traditional system, she said.
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