New generations of young and technology-savvy Americans face a highly complex and uncertain economic environment with a degree of choice and consumer freedom never seen before. As a result, banks need to help Millennials not only to access credit but also to navigate the intricacy of their financial lifecycle. If banks don't tackle these challenges, non-banks will. Excerpts from a BBVA research paper by Marcial Nava, Nathaniel Karp and Boyd Nash-Stacey Today, there are roughly 75 million consumers between the ages of 18 and 34 in the U.S. This represents one in four of those with a checking account. Defined as those reaching young adulthood around the year 2000, Millennials are known as the hyper-connected and technology-savvy crowds that interact on social media. For others,

http://thefinancialbrand.com/49563/millennial-banking-strategies/