2014 was the year of mainstream alternative lending solutions, 2015, we expect more niches to take off.. that still operate in 50Bn+ lending markets...but are much more profitable than e.g. SME, etc.
With 1,600+ apps making their debuts in the app stores daily, the pressure is on app developers to stand out from the crowd and acquire users at scale. However, app developers aren’t the only ones feeling the strain. The tremendous growth of the global app economy — powered by more than 2.5 million apps in the App Store and Google Play combined — is also stretching traditional app marketing and monetization models to their limits. Squeezed by user acquisition costs and pressured to deploy other tactics to raise their profiles, app developers are forced to spend more on app installs and campaigns in order to hit a high app store rank and increase visibility among their target users.
http://techcrunch.com/2015/01/22/why-vcs-are-ripe-for-smart-alternatives-to-fund-growth/
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