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Differing cultures, competition, and experiences of the global financial crisis drive banks' technology approaches. Although banking is a straightforward business, each geographic region has widely varying conditions that give rise to different customer preferences, credit issues, and operational threats. Banks in North America; Europe, the Middle East, and Africa; and the Asia-Pacific all engage in similar activities but approach technologies differently. If vendors understood that bankers in the Asia-Pacific are far more likely than their global counterparts to invest in satisfactory technologies, for example, they would be better able to determine which products to sell and how to position them in each market.