Partnerships with P2P to drive customer acquisition (e.g. Banks, Corporates, etc.). We expect more of this in 2015
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Lending Club, the world’s biggest peer-to-peer lender, has launched a landmark tie-up with Google to provide small business loans to the technology group’s partners. The deal with Google, one of Lending Club’s largest investors, comes a month after the “P2P” lender debuted on the New York Stock Exchange in a move aimed at raising new funds and increasing awareness of the fast-growing peer-to-peer sector. More ON THIS TOPIC
http://www.ft.com/intl/cms/s/0/fe0e1ca4-9cc3-11e4-a730-00144feabdc0.html#axzz3OzMccJ8U
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