COOPER SMITH JAN. 9, 2015, 2:15 PM 634 FACEBOOK LINKEDIN TWITTER GOOGLE+ PRINT EMAIL BI Intelligence In the first quarter of 2014, 198 million U.S. consumers bought something online, according to comScore's quarterly State Of Retail report. That translates to 78% of the U.S. population age 15 and above.  But who are these shoppers driving the trend of buying online

http://uk.businessinsider.com/the-surprising-demographics-of-who-shops-online-and-on-mobile-2014-6