Following a phase of innovation, growth the battle among innovators starts...which will bring margins down
PayPal yesterday unveiled its new PayPal Here promo, and its message is clear: PayPal Here is trying to kill Square. Beyond offering slightly cheaper pricing that Square (2.70% v. 2.75%), PayPal Here is heavily promoting its register, checkout technology, and smartphone swiping technology — all part of Square’s core value proposition. See the video below.
http://bankinnovation.net/2015/01/paypal-here-unveils-square-killer-promo/