Interesting to see how traction will go in Europe seen several of the Payment insight lead start-ups, so far more promise than impact
Segmint Inc. recently received a $9 million investment to manage increased demand for services. Segmint's data-driven technologies help banks capture information on customers via their spending habits and other analytics, which in turn is used for the marketing and targeting of services — something needed more than ever as people frequent their actual bank locations less. The term fintech not only refers to services where the end user is the bank — as is the case with capturing marketing data — but also to technologies targeting the customer, such as mobile banking applications and new point-of-sales options. “We're seeing a healthy uptick in investments in fintech. Part of it's just the natural course of business. The banks are investing heavily in creating unique, legendary digital experiences,” said Virginia Heyburn
