Although operating costs come down....acquisition costs seem to go up...at the end the value is in the data...however with the API's payment data will become accessible to many
1 hour ago | 447 views | 0Google is to give away $100,000 to users of its mobile wallet who recruit a friend to the platform, as it prepares to do battle with Apple Pay and Softcard for market share over the all-important US holiday season.
http://www.finextra.com/news/fullstory.aspx?newsitemid=26719
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