Interesting comments...mobile banking should be more than a smaller website...
Only a handful of banks and credit unions aren't offering mobile banking now. Yet, investment remains a high priority as we move into 2015. Where are today's investment dollars being spent, and what are the investment priorities that we see now? U.S. banks are juggling many investment priorities, and there's no overwhelming imperative in the next two years. That said, 28% of institutions have declared mobile banking one of their top three priorities. However, these institutions are planning for short-term projects and then will move on to the next thing: BAI's research into long-term plans finds mobile banking doesn't even make the list.